After filing Chapter 11 bankruptcy last June, GM has decided to launch a marketing campaign centered on “Excellence for Everyone”. The new campaign will feature more of the Corvettes and Camaros we all love. The Detroit automaker doesn’t do a good enough job leveraging those iconic names to help the Chevrolet brand, according to Mark Reuss, president of GM North America.

"When have you ever seen ’Vettes and Camaros in ads for Equinox and Malibu?" he wrote in a web chat with the Detroit Press. "This will change."

Change is something that GM should be getting accustomed to. This effort to boost sales comes after a new CEO, multiple restructurings, and the closing down of some of their dealerships (and then the reopening of some).

We should see the news ads appear sometime in the next couple of months and although the marketing campaign is centered on “Excellence for Everyone”, Reuss assures that this will not be Chevy’s new tagline.

GM To Launch “Excellence for Everyone” Campaign originally appeared on topspeed.com on Thursday, 11 March 2010 23:23 EST.

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After filing Chapter 11 bankruptcy last June, GM has decided to launch a marketing campaign centered on “Excellence for Everyone”. The new campaign will feature more of the Corvettes and Camaros we all love. The Detroit automaker doesn’t do a good enough job leveraging those iconic names to help the Chevrolet brand, according to Mark Reuss, president of GM North America.

"When have you ever seen ’Vettes and Camaros in ads for Equinox and Malibu?" he wrote in a web chat with the Detroit Press. "This will change."

Change is something that GM should be getting accustomed to. This effort to boost sales comes after a new CEO, multiple restructurings, and the closing down of some of their dealerships (and then the reopening of some).

We should see the news ads appear sometime in the next couple of months and although the marketing campaign is centered on “Excellence for Everyone”, Reuss assures that this will not be Chevy’s new tagline.

GM To Launch “Excellence for Everyone” Campaign originally appeared on topspeed.com on Thursday, 11 March 2010 23:23 EST.

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After filing Chapter 11 bankruptcy last June, GM has decided to launch a marketing campaign centered on “Excellence for Everyone”. The new campaign will feature more of the Corvettes and Camaros we all love. The Detroit automaker doesn’t do a good enough job leveraging those iconic names to help the Chevrolet brand, according to Mark Reuss, president of GM North America.

"When have you ever seen ’Vettes and Camaros in ads for Equinox and Malibu?" he wrote in a web chat with the Detroit Press. "This will change."

Change is something that GM should be getting accustomed to. This effort to boost sales comes after a new CEO, multiple restructurings, and the closing down of some of their dealerships (and then the reopening of some).

We should see the news ads appear sometime in the next couple of months and although the marketing campaign is centered on “Excellence for Everyone”, Reuss assures that this will not be Chevy’s new tagline.

GM To Launch “Excellence for Everyone” Campaign originally appeared on topspeed.com on Thursday, 11 March 2010 23:23 EST.

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Carl Edwards received a three race probation as his punishment for the intentional wreck he caused at the Kobalt Tools 500 last Sunday. The probation will cover the races at the Bristol Motor Speedway, Martinsville Speedway, and Phoenix International Raceway. This decision comes after NASCAR’s statement back in January about wanting to loosen the grip they had on the drivers by letting them police themselves.

"We’re promoting typical NASCAR driving, side-by-side racing with our type of race cars; and that’s what we talked about back in January," Helton said "A lot of that came from the conversation of NASCAR taking stock of its rules and regulations to back away from the grip we may have on drivers that caused the driver to pull up to a car and say, ’Well, I think I can get around him, but maybe I can’t. And if I hit him, I don’t want to pay the price for what that costs.’

"So we were telling the drivers and telling the public that we told the drivers that we were going to back off on that grip we had. But there is a line you can cross. When you cross that line in our opinion, we’re going to get involved with you."

Although some claim that this punishment is just what the racing doctor ordered, others say that Edwards got off too easy and should have further consequences to his actions. Drivers such as Carl Long, Robby Gordon, and Kevin Harwick, who have had their share of infractions with NASCAR state they feel NASCAR was too easy on Edwards.

Want to know what some NASCAR drivers think of the decision? Follow the jump for their comments plus the full story.

Edwards Placed On Three Race Probation originally appeared on topspeed.com on Thursday, 11 March 2010 23:22 EST.

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Carl Edwards received a three race probation as his punishment for the intentional wreck he caused at the Kobalt Tools 500 last Sunday. The probation will cover the races at the Bristol Motor Speedway, Martinsville Speedway, and Phoenix International Raceway. This decision comes after NASCAR’s statement back in January about wanting to loosen the grip they had on the drivers by letting them police themselves.

"We’re promoting typical NASCAR driving, side-by-side racing with our type of race cars; and that’s what we talked about back in January," Helton said "A lot of that came from the conversation of NASCAR taking stock of its rules and regulations to back away from the grip we may have on drivers that caused the driver to pull up to a car and say, ’Well, I think I can get around him, but maybe I can’t. And if I hit him, I don’t want to pay the price for what that costs.’

"So we were telling the drivers and telling the public that we told the drivers that we were going to back off on that grip we had. But there is a line you can cross. When you cross that line in our opinion, we’re going to get involved with you."

Although some claim that this punishment is just what the racing doctor ordered, others say that Edwards got off too easy and should have further consequences to his actions. Drivers such as Carl Long, Robby Gordon, and Kevin Harwick, who have had their share of infractions with NASCAR state they feel NASCAR was too easy on Edwards.

Want to know what some NASCAR drivers think of the decision? Follow the jump for their comments plus the full story.

Edwards Placed On Three Race Probation originally appeared on topspeed.com on Thursday, 11 March 2010 23:22 EST.

read more

Carl Edwards received a three race probation as his punishment for the intentional wreck he caused at the Kobalt Tools 500 last Sunday. The probation will cover the races at the Bristol Motor Speedway, Martinsville Speedway, and Phoenix International Raceway. This decision comes after NASCAR’s statement back in January about wanting to loosen the grip they had on the drivers by letting them police themselves.

"We’re promoting typical NASCAR driving, side-by-side racing with our type of race cars; and that’s what we talked about back in January," Helton said "A lot of that came from the conversation of NASCAR taking stock of its rules and regulations to back away from the grip we may have on drivers that caused the driver to pull up to a car and say, ’Well, I think I can get around him, but maybe I can’t. And if I hit him, I don’t want to pay the price for what that costs.’

"So we were telling the drivers and telling the public that we told the drivers that we were going to back off on that grip we had. But there is a line you can cross. When you cross that line in our opinion, we’re going to get involved with you."

Although some claim that this punishment is just what the racing doctor ordered, others say that Edwards got off too easy and should have further consequences to his actions. Drivers such as Carl Long, Robby Gordon, and Kevin Harwick, who have had their share of infractions with NASCAR state they feel NASCAR was too easy on Edwards.

Want to know what some NASCAR drivers think of the decision? Follow the jump for their comments plus the full story.

Edwards Placed On Three Race Probation originally appeared on topspeed.com on Thursday, 11 March 2010 23:22 EST.

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We all played with cars when we were younger. Whether you were a little boy who could sit in your room for hours and drive the cars up and down all of your bedroom furniture or you were a little girl with an older brother who tricked you into playing cars for hours; we all played with cars.

In all of our years of pushing those little cars around for hours there was never a track that could change so easily, so quickly as DayDream Toy’s extraordinary Doodle-Track. The Doodle-Track car is a race car that follows whatever track is made using a black line. Yes, you read correctly. The set comes with a race car, stick-on decals to decorate your car, a playmat, and an official Doodle-Track marker. Optical sensors in the car allow it to move along any black line that is drawn. Now your child can have multiple race tracks with as many turns, loops, and straight-aways as he or she sees fit. The Doodle-Track set is recommended for ages 4 and up and sells for the bargain price of $14.99USD. Just make sure you stock up on batteries. The Doodle-Track needs 3 AAA batteries to operate and you will probably go through the first pack before you even let your kid know you bought it.

Doodle-Track Cars Let You Draw Your Own Racetrack originally appeared on topspeed.com on Thursday, 11 March 2010 23:10 EST.

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We all played with cars when we were younger. Whether you were a little boy who could sit in your room for hours and drive the cars up and down all of your bedroom furniture or you were a little girl with an older brother who tricked you into playing cars for hours; we all played with cars.

In all of our years of pushing those little cars around for hours there was never a track that could change so easily, so quickly as DayDream Toy’s extraordinary Doodle-Track. The Doodle-Track car is a race car that follows whatever track is made using a black line. Yes, you read correctly. The set comes with a race car, stick-on decals to decorate your car, a playmat, and an official Doodle-Track marker. Optical sensors in the car allow it to move along any black line that is drawn. Now your child can have multiple race tracks with as many turns, loops, and straight-aways as he or she sees fit. The Doodle-Track set is recommended for ages 4 and up and sells for the bargain price of $14.99USD. Just make sure you stock up on batteries. The Doodle-Track needs 3 AAA batteries to operate and you will probably go through the first pack before you even let your kid know you bought it.

Doodle-Track Cars Let You Draw Your Own Racetrack originally appeared on topspeed.com on Thursday, 11 March 2010 23:10 EST.

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We all played with cars when we were younger. Whether you were a little boy who could sit in your room for hours and drive the cars up and down all of your bedroom furniture or you were a little girl with an older brother who tricked you into playing cars for hours; we all played with cars.

In all of our years of pushing those little cars around for hours there was never a track that could change so easily, so quickly as DayDream Toy’s extraordinary Doodle-Track. The Doodle-Track car is a race car that follows whatever track is made using a black line. Yes, you read correctly. The set comes with a race car, stick-on decals to decorate your car, a playmat, and an official Doodle-Track marker. Optical sensors in the car allow it to move along any black line that is drawn. Now your child can have multiple race tracks with as many turns, loops, and straight-aways as he or she sees fit. The Doodle-Track set is recommended for ages 4 and up and sells for the bargain price of $14.99USD. Just make sure you stock up on batteries. The Doodle-Track needs 3 AAA batteries to operate and you will probably go through the first pack before you even let your kid know you bought it.

Doodle-Track Cars Let You Draw Your Own Racetrack originally appeared on topspeed.com on Thursday, 11 March 2010 23:10 EST.

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Ralliart announces its officially closing its doors on April 1, 2010. No, it’s not an April Fool’s joke. In a letter to its customers, Ralliart Inc.’s president, Masao Taguchi blames the downward turn in the economy for the need to cease operations. Along with scaling down the business, Ralliart will also be ceasing its support to motorsport customers, stopping any new planning, development, and merchandising of Ralliart products, and discontinuing information of new products and web news.

Mitsubishi lovers will be happy to know that they will still be able to purchase the Lancer Ralliart and the Sportback Ralliart models. Maurice Durand, PR boss for Mitsubishi, said that the closure of the company will not affect the availability and the marketing of these models, as Mitsubishi owns the rights to the name and logo. He further explains that the closure is occurring with the subsidiary in Japan and that only companies that use official Ralliart products shipped from Japan will be affected. The Ralliart parts used for the models in the US are actually re-branded parts from another tuner.

Check out the full press release after the jump.

Ralliart Ceases Operation, Mitsubishi Goes Untouched originally appeared on topspeed.com on Thursday, 11 March 2010 23:10 EST.

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