Archive for the ‘car commercials’ Category
September 3rd, 2010 | 
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Here in the US, we know this car as the Honda Fit, but in other parts of the world, it goes by another moniker; ‘the Honda Jazz’.
In Australia, the Jazz is currently in the middle of a hilarious promotional campaign called ‘Jazz Packing’. It’ hilarious because we watched the set of videos the campaign has released and we couldn’t stop our eyes from getting teary-eyed from all the hysterical laughing.
Basically, the ads were made to show exactly how versatile the Jazz really is. It’s got loads of room on the interior, it’s got 10 cup holders – that’s right, 10! – and it’s a practical ride for just about anybody, even if you’re a bodybuilder, a rapper, a hipster, and, of course, a ninja.
Check out these four hilarious ads and be sure to adhere our warnings that there will be massive loads of skimpy Speedos, “mystical” windows, tied-up pirates, and a reference to Haruki Murakami. We’re not making this stuff up.
More of the hilarity after the jump.
Video: How much can you pack into a Honda Jazz? originally appeared on topspeed.com on Friday, 3 September 2010 11:30 EST.
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After a year of having its share of ups and downs – more on the latter, actually – Chrysler is in the middle of reinventing itself with the hopes of returning to its former place as a competitor in the auto industry. As part of their efforts, the US brand is aggressively marketing both its Jeep and Dodge brands with a series of carefully-planned commercials to ensure consumers that the rough patches have passed, and that the company has come back better and stronger than ever before.
As part of this campaign, Chrysler has released a number of commercials featuring the all-new 2011 Jeep Grand Cherokee with the latest one being appropriately called, “Stronger”.
In the ad, Chrysler details the painstaking lengths that go in building Jeep’s new flagship SUV while carefully pointing out the importance of the vehicle in the company’s attempt to restore the brand’s image and reputation. As the ad ever-so poignantly says, Chrysler isn’t “building just a car, it’s building a company.”
Video: Crysler’s reinvention continues with new Jeep commercial originally appeared on topspeed.com on Sunday, 29 August 2010 23:00 EST.
Nissan is coming out with a new commercial about brake override technology, and if we didn’t know any better, we would have thought that this ad came six years too late.
But the truth is, with Toyota’s recent acceleration problems, plus the looming possibility that the US government may someday require all vehicles to have this technology, this commercial comes at just the right time.
Not that it should matter for Nissan owners because they’ve had this technology on their cars since 2004, but the fact that Nissan came out with this ad at this time stresses the growing importance of having brake override technology, something that other brands are now beginning to put in their cars.
And really, we don’t have a clue why other automakers took this long to adapt to this system. The whole concept, in itself, is pretty simple and above all else, practical for today’s vehicles. Brake override technology, in a nutshell, allows the car’s brake pedal to override the accelerator in times of emergency. Simple enough, right?
It may not be as fun to use if you’re driving a high-powered sports car, but for a car you use for everyday driving, it makes all the sense in the world. So, yeah, props for Nissan for having this technology around for six years. And major kudos too for having Iron Man – Robert Downey Jr. – refer to the car brand as ‘we’.
And we thought he was all about the Audis.
Nissan “re-introduces” brake override technology in new commercial originally appeared on topspeed.com on Sunday, 29 August 2010 18:00 EST.
After the official details and images on the 2011 CL-Class facelift were unveiled, Mercedes has decided to bring out a presentation video for the new coupe. The new Mercedes CL-Class gets a new grille, bi-xenon headlights with LED technology, LED fog lamps, revised fenders and hood, and new exhaust pipes.
The model line-up starts with an entry-level CL550 4Matic powered by a 4.6 liter V8 direct-injected engine that delivers 429 HP and 516 lb-ft of torque. The engine is mated to a seven speed automatic transmission and sprints the car from 0 to 60 mph in 4.9 seconds. The top version, CL600 gets a twin-turbo 5.5 liter V12 engine with a total output of 510 HP and 612 lb-ft of torque. It sprints from 0 to 60 mph in 4.5 seconds. Both vehicles are limited to 155 mph.
Video: 2011 Mercedes-Benz CL-Class presentation video originally appeared on topspeed.com on Friday, 9 July 2010 08:00 EST.
After the official details and images on the 2011 CL-Class facelift were unveiled, Mercedes has decided to bring out a presentation video for the new coupe. The new Mercedes CL-Class gets a new grille, bi-xenon headlights with LED technology, LED fog lamps, revised fenders and hood, and new exhaust pipes.
The model line-up starts with an entry-level CL550 4Matic powered by a 4.6 liter V8 direct-injected engine that delivers 429 HP and 516 lb-ft of torque. The engine is mated to a seven speed automatic transmission and sprints the car from 0 to 60 mph in 4.9 seconds. The top version, CL600 gets a twin-turbo 5.5 liter V12 engine with a total output of 510 HP and 612 lb-ft of torque. It sprints from 0 to 60 mph in 4.5 seconds. Both vehicles are limited to 155 mph.
Video: 2011 Mercedes-Benz CL-Class presentation video originally appeared on topspeed.com on Friday, 9 July 2010 08:00 EST.
The advent of 3D technology has spurned a new wave of marketing and advertising efforts that are centered on making products a tad more realistic to the eye. And what better way to do that to have the public sport on a pair of 3D glasses to watch a three-dimensional commercial.
Without these glasses, however, Opel’s new Meriva crossover commercial is nothing more than your average advertisement, except for the fact that it’s got red and blue hues all over it. Not exactly the kind of commercial you’d want to see when you’re sporting a massive headache. However, if you can cop a pair of 3D glasses - you can even make one if you’re that desperate - then you’re going to enjoy this commercial, which seems to put as much face time on the Meriva as it does on all the 3D-ness it comes with. Either way, 3D’s a brand new advertising approach that hasn’t been done a whole lot before. Knowing how technology works these days, this Opel Meriva 3D commercial just may be the first of new armada of 3D commercials that will hit your TVs and computers.
Get some 3D glasses! Opel's new Meriva commercial is in 3D! originally appeared on topspeed.com on Tuesday, 29 June 2010 23:00 EST.
We don’t know what it is with Korean manufacturers and their fascination with furry animals in their commercials, but whatever it is, it works.
Following in Kia’s lead of using rapping hamsters, Hyundai has put together its own UK-only commercial featuring some of our favorite four-legged creatures for the Hyundai Tucson IX35. What’s better, Hyundai even had some time to spoof one of our favorite car shows ever, Top Gear, renaming it in their own liking as Top Deer.
We’re guessing that Clarkson’s the deer - or is it a moose? - May’s the tortoise, and, naturally, Hammond’s the hamster. Can’t say that there aren’t any resemblances, huh?
Hyundai takes crack at Top Gear with "Top Deer" commercial originally appeared on topspeed.com on Wednesday, 16 June 2010 21:00 EST.
To say that Toyota’s recent safety struggles has been hard for the company is tantamount to the understatement of the century. So, in an effort to rebuild consumer trust and restore the company’s lost glory, Toyota is aggressively promoting their new Star Safety System.
The Star Safety System is Toyota’s way of telling its customers that chief among its priorities is to ensure that Toyota vehicles will be one of the safest out on the market. This system comprises five driver aids that will be now be mandatory on all Toyota vehicles. These five driver aids include Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), and Brake Assist.
To promote these five safety systems, Toyota released a couple of commercials that pretty much sum up what Toyota is looking for in their vehicles these days. After suffering through a horrendous stretch in the company’s history and being universally slammed for all their safety issues, we’re glad that Toyota is taking a bold step in introducing a revolutionary system centered around making all Toyota models safer for everyone.
Press Release and commercial #2 after the jump
Toyota promotes 'Star Safety System' in new campaign originally appeared on topspeed.com on Tuesday, 15 June 2010 11:00 EST.
It didn’t take long for Mercedes to roll out their first ad campaign featuring their new slogan "The best or nothing" that will be used, together with a re-design of Mercedes’ iconic ’three-pointed star’ logo, to further enhance and bolster the automaker’s already high standard of quality.
Simple and straight to the point, Mercedes’ new slogan doesn’t roll around the bushes with what it tries to accomplish and the new campaign’s first commercial is no different from the encompassing theme of what the brand’s direction is. What started as a dream of making the first automobile has turned into a life mission centered around the goal of innovation, dedication, and responsibility to the customer - now and forever more.
Mercedes' new campaign kick starts with new commercial originally appeared on topspeed.com on Tuesday, 15 June 2010 08:00 EST.
The World Cup match between powerhouse England and it’s former colony, the USA, was just this past weekend and Dodge made good use of its advertising budget to ensure that their presence was felt on one of America’s biggest soccer games in history. Sure, the good ol’ boys of the red, white, and blue, were decidedly huge underdogs against the English chaps, but they were not going to lay down easy and ended up tying it up with those blokes.
This ad by Dodge, which they called "Freedom" most likely fueled even more fire, patriotism, and passion from die-hard American soccer fans as they rooted for their country’s team while the showdown with England took place. While this was just another group match for England, this match meant the world to the USA.
Video: Dodge drums up interest in the World Cup match between the US and England with "Freedom" TV spot originally appeared on topspeed.com on Monday, 14 June 2010 20:00 EST.
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