SuperTunes Auto

Archive for the ‘car commercials’ Category

Toyota almost wishes that these kinds of days would come more often.
OK, it’s not our place to continuously make fun of Toyota in light of the crisis they’re in these days so we figure that we’d – for once – commend them for this rather cutesy and upbeat ad for the 2010 Toyota Camry Hybrid, which was built in Australia.

Taking its cue from (500) Days of Summer – yes, we loved that movie! – this Toyota ad sees a man who, despite the rather monotonous nature of his work, still finds it to appreciate the niceties that life – and a Toyota Camry Hybrid – affords.

Heck, we even have a full slate of gymnasts, acrobats, and cannonballs to accentuate the jollies of driving a Camry Hybrid.

Video: Toyota’s ‘Everyday Amazing’ ad is a breath of fresh air for the brand originally appeared on topspeed.com on Friday, 26 February 2010 10:00 EST.

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Ah, yes. Audi versus BMW. BMW versus Audi.

Just when we thought the heated jousting between the rival German brands has died down, Audi comes out with a new commercial that takes a few jabs at BMW.

Here we go again.

With the new commercial, Audi pretty much shoves in the face of BMW the fact that it has won three straight Car and Driver comparisons between its cars and those of BMWs. In doing so, it pretty much tells BMW that there’s no harm in finishing second and that there can’t be a victor without a vanquished. And as far as Audi is concerned, those Car and Driver comparisons – three of them, actually – pretty much explains who the front-runner is.

Needless to say, we can’t wait for a response from BMW.

Round 2! Fight!

Video: Audi renews advertising war with BMW with new commercial originally appeared on topspeed.com on Thursday, 18 February 2010 12:30 EST.

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BMW’s latest line of commercials goes a long way in explaining just how far BMW has come in providing its customers with its Efficient Dynamics philosophy to almost all of the cars in its fleet. While the ad may be remembered for the appearance of the BMW Vision EfficientDynamics concept, the whole message is pretty simple and clear-cut: despite boasting of some pretty state-of-the-art technological features, the Vision EfficientDynamics concept is far from what they consider a new car.

Rather, the concept is a model of just about every car BMW has built, with an eye towards using technology that maximizes what every car-loving individual looks for in a car: the joy of driving.

Watching the commercial is one thing, but understanding what it represents for BMW – now and in the future – is completely a different thing. As far as BMW is concerned, their mission has shifted from producing powerful cars to producing cars that are still powerful yet can also boast of being supremely efficient.

BMW’s "Joy is Futureproof" commercial features BMW Vision EfficientDynamics concept car originally appeared on topspeed.com on Wednesday, 17 February 2010 14:30 EST.

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Hyundai massive advertising campaign for the new 2011 Sonata is the biggest so far, with a budget of $160 Million US dollar we see Sonata’s everywhere on TV. Lately they made like bandits during the last 2010 Superbowl, with nothing less than 8 different commercials. They have have one more up their sleeves but they were nto sure if they wanted to air it during the Superbowl, the content is not offensive but it is a bit juvenile. Check it out and see for yourself if they made the right decision to not air it, or if they should do it as soon as possible…

2011 Hyundai Sonata Viral Superbowl not aired originally appeared on topspeed.com on Tuesday, 16 February 2010 19:22 EST.

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Hyundai has launched a massive advertising campaign for the new 2011 Sonata, in fact it is the biggest so far, with a budget of $160 Million ensuring that we see Sonatas everywhere we look on TV. Lately they made out like bandits during the 2010 Superbowl, airing no less than 8 different commercials. However the Korean automaker has one more spot up their sleeves, but are unsure if they should air it or not, judge for yourself.

Continued after the jump.

2011 Hyundai Sonata unaired Superbowl commercial originally appeared on topspeed.com on Tuesday, 16 February 2010 19:22 EST.

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We don’t know if this commercial is going to be part of the Superbowl but it sure is witty enough to have a place on America’s biggest football game.

The commercial, which is promoting Mercedes’ new certified used-van program, features a dinged-up old Mercedes Sprinter jugging along a country road before its engine inexplicably conks out. As the driver opens the hood, an evil clown jumps out Jack-in-the-Box style.

Then the tag line comes: “Avoid surprises. Choose a Mercedes-Benz Used 1”.
Nice tag line, if you ask us. And we’ll be honest; the driver wasn’t the only one that was caught by surprise by that clown.

Video: Mercedes’ new ‘Used 1 program’ commercial wants us to "avoid surprises" originally appeared on topspeed.com on Saturday, 30 January 2010 12:00 EST.

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The way Cadillac is positioning the 2011 CTS-V Coupe in its new commercial, you figure that this may be one of those cars that have the capacity to withstand any form of natural disaster Mother Nature throws its way.

Of course, realistically speaking, there aren’t a lot of things that can look nature’s wrath in the eye and live to tell about it. But with a supercharged 6.2-liter V8 engine that packs 556 hp and 551ft’lbs of torque, the 2011 Cadillac CTS-V Coupe is a good car to have when you’re running away from a natural disaster.

Video: New 2011 Cadillac CTS-V Coupe commercial hints on car to withstand calamities originally appeared on topspeed.com on Saturday, 16 January 2010 18:00 EST.

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While most of us enjoy our leisurely cruises around the block or the way we pamper our vehicles with car washes and auto detailing, some car brands just hold life’s pleasure of driving to an entirely different standard. Whereas other brands are absorbed in the idea of style over substance, Porsche is only invested in one thing: racing. Everything else is secondary.

According to Porsche’s new commercial, Sunday drives involve racing in rainy conditions, car washes constitute diving in a pool of mud, burnouts and drifting are considered as ‘pampering’ and the only pattern that holds relevant merit to them is the black and white checkered flag. The new commercial touches on Porsche’s roots and shows that despite the continuing trend of flashy cars proliferating the market these days, the Stuttgart-based automaker will not compromise their roots in racing for some posing.

Video: Porsche’s new commercial touches on its roots in racing originally appeared on topspeed.com on Monday, 11 January 2010 15:00 EST.

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Lewis Hamilton, as it turns out, is more than just a decorated F1 race car driver; he’s also an accomplished DJ – sort of.

Vodafone Telecommunications, McLaren Mercedes’ principal sponsor in
Formula One, released a holiday commercial with Lewis Hamilton playing the part of technician/driver/DJ. Using his MP4-18 F1 car and what – at first – looks like an ordinary laptop, Hamilton proceeds to create joyful music out of his car to the tune of a Christmas carol.

We don’t know if Hamilton is really capable of doing something like that in real life, but we did get a kick out of Vodafone’s attempt in wishing all of us a happy holidays.

Video: Holiday greetings from Vodafone and Lewis Hamilton originally appeared on topspeed.com on Sunday, 27 December 2009 12:00 EST.

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In an effort to gain more mainstream exposure for the LF-A, Lexus has released the first commercial of the new supercar. In a nutshell, the ad highlights the engineering and racing exploits of the LF-A, a car that the company has described as a car for “emotional sports”.

The voice-over is in Japanese so we couldn’t quite figure out what he was saying. Nevertheless, the photos and the video clips pretty much summed up what the commercial is trying to relay.

Needless to say, the commercial’s treatment was pretty impressive and one particular – the one where the LF-A was taking a hot lap at the Fuji Racing Speedway with Mt. Fuji in the backdrop – was equally top-notch, at least as far as were concerned.

Video: Lexus’ first LF-A commercial originally appeared on topspeed.com on Monday, 21 December 2009 10:00 EST.

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