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Archive for the ‘Audi A5’ Category

The German automaker Audi has just revealed details about an aluminum prototype lightweight A5 Coupe that uses the same space frame architecture that is used in the Audi R8 super car and TT sports coupe. Audi’s goal is to improve the overall performance of the midsize coupe by reducing its curb weight, by 242 lbs to be exact. When Audi’s engineers reduce the mass of the A5 coupe, they allow the engine to to breathe easier, the brakes to work less and the suspension to be tuned more (…)

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Beer and cars – every man’s dream, don’t you agree? And when we are talking about a tuned Audi it gets even better. Abt Sportsline has been asked by the beer producer Radeberger Pilsner to create a special Audi A5 Cabrio for the winner of a contest. The German tuner added a gaudy black and gold paint scheme, a "buck tooth" grille, and front fender vents, a revised front air dam, aggressive side skirts, a rear diffuser, and a sporty four-pipe exhaust system. The A5 is powered by a tuned (…)

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Ordinarily, commercials serve the purpose of making you want to buy a certain product, whether it’s for a car or a detergent. Sometimes, however, the real message of the ad gets skewed by what the consumers see at face value when they’re watching it.

Take this new commercial by Audi for the new A5. Sure, we get the message of clean diesel technology and all that. But do you really have to use a suicide attempt to get the message across?

If you ask us, it’s a terrible idea and it’s definitely of poor taste to even remotely associate the benefits of the A5 with some poor schmuck trying to suffocate himself to death.

If you folks haven’t seen the ad, feel free to check it out.

Video: Audi A5 commercial done in poor taste originally appeared on topspeed.com on Saturday, 9 January 2010 18:03 EST.

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